Title Brand Product / Service Entrant Company Country Production Company Country Award
A04 Best Use or Integration of User-Generated Content
MAHINDRA XUV500 MEMORABLE STORIES SHORT FILM FESTIVAL
MAHINDRA 4 WHEELERS / MAHINDRA XUV500
HUNGAMA DIGITAL SERVICES Mumbai INDIA
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
Short List
IRON MAN MANIA
THE WALT DISNEY COMPANY / IRON MAN 3
STARCOM MEDIAVEST GROUP Bangkok THAILAND
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING / GOODSTEIN Beijing CHINA PIXOMONDO Beijing CHINA
Silver Spike
MADE BETTER BY YOU
IKEA HONG KONG / 2013 CATALOGUE
OGILVY & MATHER GROUP HONG KONG HONG KONG
SAMSUNG GLOBAL BLOGGER
SAMSUNG / GALAXY S3
CHEIL WORLDWIDE Seoul / PREVIEW NETWORKS Copenhagen SOUTH KOREA SNEEK UNITED KINGDOM
BIG MAC AWARD
McDONALD'S JAPAN / BIG MAC
DDB JAPAN Tokyo / DESIGN ASSOCIATION Tokyo JAPAN
ARE U FRESH ENUF
COLGATE PALMOLIVE (INDIA) / COLGATE MAXFRESH
MEC Mumbai / MTV INDIA Mumbai INDIA
A05 Best Use or Integration of Experiential Events
SCREAM HALLOWEEN
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
GODIVA LOVE&HUG PROJECT
GODIVA / VALENTINE'S DAY
SAATCHI & SAATCHI FALLON TOKYO JAPAN TAIYO KIKAKU Tokyo JAPAN
VISION SHIFT SYSTEM
SONY MARKETING (JAPAN) / HEAD MOUNTED DISPLAY
DENTSU Tokyo JAPAN SONICJAM Tokyo / AKARI Tokyo JAPAN
MOVEABLE SHAPE
P&G / VS SASSOON
KETCHUM Hong Kong HONG KONG
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
Short List
THE FIELD TRIP OF THE DREAMS!
CALBEE / CALBEE
DAIKO ADVERTISING Tokyo JAPAN AVALANCHE Tokyo JAPAN
TWIST ‘N’ GO
BAYER / BEROCCA
MEDIACOM Sydney / CAPTIV8 AUSTRALIA
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY / HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT Seoul SOUTH KOREA
Silver Spike
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
TWISTED FOOTBALL
NESTLÉ / MILO CANS
OGILVY MALAYSIA Kuala Lumpur MALAYSIA DIRECTOR'S THINK TANK Kuala Lumpur MALAYSIA
Short List
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG TOUCHES Hong Kong / DIGIT DIGIT Hong Kong HONG KONG
SHAVE TO SAVE
P&G INDIA / GILLETTE GUARD
BBDO INDIA Mumbai INDIA
FRIES HEIST
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S
LEO BURNETT MANILA THE PHILIPPINES SHOESTRING Makati City THE PHILIPPINES
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
THE NIGHTSIDE EXPERIENCE
LEE ASIA PACIFIC / LEE NIGHTSKINS
OGILVY SHANGHAI CHINA
IRON MAN MANIA
THE WALT DISNEY COMPANY / IRON MAN 3
STARCOM MEDIAVEST GROUP Bangkok THAILAND
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY / LEO BURNETT CHICAGO AUSTRALIA THE SUPERGROUP Atlanta / HIGHLIGHT FILMS Mumbai USA / INDIA
Silver Spike
VOLKSWAGEN GROUP CHINA MEDIA NIGHT 2012
VOLKSWAGEN GROUP CHINA / MULTIPLE VW PRODUCTS
DVP CHINA EVENTMARKETING Shanghai CHINA
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES TOWER OF DOOM Quezon City THE PHILIPPINES
Short List
TABLET MAN
TOSHIBA / TOSHIBA TABLET
GREAT WORKS Tokyo / GREAT WORKS CHINA Shanghai JAPAN TAIYO KIKAKU Tokyo JAPAN
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver Spike
MTV BLOC PARTY
MTV / MTV BLOC PARTY
VIACOM18 MEDIA Mumbai / MTV INDIA Mumbai INDIA
A06 Best Use or Integration of Music
BACARDI SCREAMING
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
THE TIE-UP SONG OF FURBY WEE-TEE-WEE-TEE VIDEO
TOMY COMPANY,LTD. / FURBY
DAIKO ADVERTISING Tokyo JAPAN MAZRI Tokyo JAPAN
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
THE COCA-COLA REMIX BOTTLE
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE SET Tokyo / THE GUNNERY Singapore JAPAN / SINGAPORE
'FEVICOL SE' - THE SONG
PIDILITE INDUSTRIES / FEVICOL
OGILVY & MATHER INDIA Mumbai INDIA ARBAAZ KHAN PRODUCTION Mumbai INDIA
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA RESERVOIR PRODUCTION Selangor MALAYSIA
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Short List
HTC ONE CHANCE CAMPAIGN
HTC / HTC ONE CELL PHONE
ZENITHOPTIMEDIA Shanghai CHINA NEWCAST Shanghai CHINA
PATROL VS BEETHOVEN
NISSAN MOTOR CO AUSTRALIA / NISSAN PATROL
WHYBIN\TBWA MELBOURNE AUSTRALIA INFINITY SQUARED Sydney AUSTRALIA
Bronze Spike
CORNETTO MUSIC ICONS
UNILEVER / WALLS CORNETTO
GROUPM Karachi / MINDSHARE PAKISTAN Karachi PAKISTAN NJ PRODUCTIONS Karachi PAKISTAN
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Grand Prix
ZIMA Z-MACHINES
MOLSON COORS JAPAN / ZIMA
HAKUHODO Tokyo JAPAN AOI PRO. Tokyo JAPAN
UNICORN X SPACE BROTHERS FEEL SO MOON
KODANSHA / SPACE BROTHERS
PARTY Tokyo / BIRDMAN Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
Silver Spike
THE MOSQUITO HATER
SOFFELL / SOFFELL ANTI MOSQUITO REPELLENT LOTION
OMD THAILAND Bangkok / CREATIVE SPIKE Bangkok THAILAND
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA GIRINGREEM FILM Seoul SOUTH KOREA
Silver Spike
LOVE ALWAYS PREVAILS WITH TEFAL
TEFAL / TEFAL FUZZY LOGIC RICE COOKER
MAXUS COMMUNICATIONS Singapore SINGAPORE
UNITY PAPER
WIJEYA NEWSPAPERS / ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA 24 FRAMES Colombo SRI LANKA
Bronze Spike