| Title | THE STORY OF BASIC IMMUNOLOGY |
| Brand | KYOWA HAKKO KIRIN |
| Product / Service | KYOWA HAKKO KIRIN BRAND |
| Category | A09. Best use or integration of digital or social media |
| Entrant | 1-10DESIGN Kyoto, JAPAN |
| Entrant Company | 1-10DESIGN Kyoto, JAPAN |
| Contributing Company | 1-10DESIGN Kyoto, JAPAN |
| Contributing Company 2 | BILCOM Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shogo Matsuda | 1-10design Inc. | Markup Engineer |
| Takako Sakai | 1-10design Inc. | Designer |
| Mayumi Tsujio | 1-10design Inc. | Motion Designer |
| Yoshiki Negishi | 1-10design Inc. | Frontend/Markup Engineer |
| Yukihiro Sasae | 1-10design Inc. | Motion Director/Motion Designer |
| Masayuki Hirao | 1-10design Inc. | Flash Developer |
| Teppei Shiina | 1-10design Inc. | Producer |
| Kodo Nakano | 1-10design Inc. | Art Director |
| Takuya Sejima | 1-10design Inc. | Planner/Director |
The web comic series "SHIN-KOTAI MONOGATARI" (The story of an new antibody discovery) has been drawn for Kyowa Hakko Kirin, a pharmaceutical company, by Mr.Ryo Koshino, a Japanese comic artist and author, to explain about antibodies and immunities.
Our goal was to deepen ordinary people's understanding of the business and the researches on antibodies and immunities by Kyowa Hakko Kirin. The leading character's explanations are made to be easy to understand about familiar diseases such as hay fever and allergies.
We made proposals such as the collaboration with 6 popular voice actors, and the coloring of the comic manuscripts, for both PC & Smartphone websites. We also added not only voice-over but also sound effects to the PC website to make it more impressive and inspiring. In addition, it was a new challenge that each main character has 2 kinds of voice-over, so users can enjoy 8 different voice combinations.
It became a hot topic in a variety of media at the time released a teaser site. When you publish a web site, including the fan of writer, Views improved at once by an avid fan of professional voice actor. Views of an article that was featured for the website and they can also log 300 000 PV or more.