ZIMA Z-MACHINES

TitleZIMA Z-MACHINES
BrandMOLSON COORS JAPAN
Product / ServiceZIMA
CategoryA06. Best Use or Integration of Music
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Contributing Company HAKUHODO Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Credits

Name Company Position
Masahiko Atsumi Tow Inc. Producer
Yusuke Yamanaka Aid-Dcc Inc. Assistant Producer
Tomohiro Umeyama Aoi Pro. Inc. Production Manager
Hisaya Sato Aoi Pro. Inc. Producer
Shoko Akutagawa Aoi Pro. Inc. Chief Producer
Naofumi Yonetsuka Hauntesd Ltd Producer
Kenjiro Matsuo Invisible Designs Lab.ltd Composer
Yohei Konishi Hakuhodo Inc. Planner
Misato Sakamoto Hakuhodo Inc. Copy
Yuya Takiguchi Hakuhodo Inc. Planner
Hitorshi Sakamoto Hakuhodo Inc. Copy
Kentaro Harano Hakuhodo Inc. Art Director
Jun Hatano Hakuhodo Inc. Planner
Yoshitaka Honda Hakuhodo Inc. Planner
Takayuki Hino Six Inc. Creative Director
Takao Yanagi Hakuhodo Dy Media Partners Inc. Creative Producer
Jin Saito Six Inc. Creative Director

Results

After 21century, the environment of how we listen to music,and how we entertain musical show is evolving very fast.However music itself? It is not evolving these years. Zima, an alcohol brand standing by club culture, wants to innovate music itself to move music culture forward.

They invented The Z-MACHINES robot band.. They allow people to play instruments beyond human capabilities and unlimit human creativity. The guitar robot can go as fast as 1200 beat per minute, 5 times the speed of a pro human guitarist. The drum robot can play any complicated beats imaginable, by being able to play 22 drums simultaneously. The keyboard robot plays by laser. We set them open to people who want to use it via internet. This inspired musicians to create something new, and many artists made music with it.

World wide media coverage. ZIMA always support people who want to create a party culture.