The Campaign

Anytime. Anywhere.” is a multi-channel campaign integrated into one film. Following a story of a mission scramble, we not only showcased everything the Air Force has to offer, but also allowed users click on any item of interest within the film and find what normally would have been in press, radio, TVCs and digital ads. Some items users could discover were in-scene interviews, 3D renders of aircraft as well as job role information which took candidates all the way through to enquiry. The brand film was the campaign.

Results

People think the Air Force is just for pilots and their planes. Our brief was to recruit for all the other unsung roles (that were lacking enquiries). Traditionally, this level of military recruitment would require multiple executions in multiple media, but this year that changed.Anytime, Anywhere. A multichannel campaign integrated into one film. Following a story of a mission scramble we not only showcased everything the Air Force has to offer, but also also allowed users to click on any items of interest within the film and find what normally would have been in press, radio, TVCs and digital ads. The brand film was the campaign. Literally everything was clickable. Items users could discover were in-scene interviews, 3D renders of aircraft as well as job role information which took candidates all the way through to enquiry. ''Anytime, Anywhere, Anything''.

Cinema and TV commercials encouraged users to visit the interactive film and uncover all the hidden information

Unfortunately the Australian Defence Force prohibit the disclosure of any information pertaining to recruitment targets or military personnel.