Title | GOOGLE MAPS TREASURE PROJECT |
Brand | |
Product / Service | GOOGLE MAPS |
Category | A09. Best use or integration of digital or social media |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Contributing Company | HAKUHODO Tokyo, JAPAN |
Media Agency | SIX Tokyo, JAPAN |
Production Company | AOI PRO. Tokyo, JAPAN |
This digital branded entertainment was planned to reach a worldwide audience.
Mission: Branding Google Maps, by providing the pure joy of "Maps", exploring the world. Solution: Global Treasure Hunting Experience Google Maps Treasure Mode We have reconstructed Google Maps into a pirate’s digital treasure map as a Branded Content. In real-time, Google’s cloud technology transforms the world map into an intriguing paper-like interface design. We have provided users with a new opportunity to explore the world as they did in their childhood dreams.
The YouTube video claims Google found a treasure map that belonged to the infamous pirate, Captain William Kidd. It was shared on the Internet to invite the world to help search for the treasure. Google Maps Treasure Mode was introduced as a tool for the process. The campaign evoked nostalgic childhood dreams of finding treasure, and increased interest in Google’s technology.
Over 1.5 million Youtube views within one day. Induced users from around the world to access Google Maps.