| Title | JAPAN'S FIRST AUTO GENERATED TV PROGRAM |
| Brand | FUJI TELEVISION NETWORK |
| Product / Service | REAL-TIME VOTING LIVE TV PROGRAM |
| Category | A09. Best use or integration of digital or social media |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Contributing Company 2 | DENTSU Tokyo, JAPAN |
| Contributing Company 3 | BASCULE Tokyo, JAPAN |
| Contributing Company | CREEK & RIVER Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hitoshi Hamaguchi | Dentsu Inc | Chief Producer |
| Harry Kitajima | Bascule Inc | Technical Director |
| Megumi Kasuga | Bascule Inc | Art Director |
| Seiji Shiota | Bascule Inc | Art Director |
| Kenichiro Tanaka | Bascule Inc | Chief Producer |
| Akio Iijima | Dentsu Inc | Planning Director |
| Masayoshi Boku | Bascule Inc | Creative Director |
| Yuki Kishi | Dentsu Inc | Senior Creative Director |
The core idea of the program comes from the unresolved question of how to integrate the television and smartphones. Despite many attempts to answer this question raised by our frenzied era of social media, none have yet met with much success.
1. A real-time voting TV program in which viewers, at the end of the day, cast votes about a topic of interest. 2. Voting results were published by major newspapers and news sites and further distributed through social media, generating a new audiece for the following day.
Daily broadcasts drew 1.6 million viewers. Created a content cycle platform that generated a wider audience everyday through the use of social media such as Facebook, Twitter and Mixi.
The 3-minute-long daily program boasted an daily average of 1.6 million viewers and more than 200,000 participants. Voting results were published daily by major newspapers and news sites and further distributed through social media. This drew the attention of new users and generated a wider audience for the program.