Brief Explanation

In order to accumulate the brand recognition, communication which has the strong impact and message to the audiences was necessary. Humans, communication and contents, the invisible power that connects these elements was compared to magnetic force and therefore we used iron sand for the key visual.

The Brief

ad:tech is an interactive advertising and technology conference and exhibition that takes place globally but the event itself and its significance haven’t been fully recognized in Japan yet.

How the final design was conceived

Humans, communication and contents, the invisible power that connects these elements was compared to magnetic force and therefore we used iron sand for the key visual.

Indication of how successful the outcome was in the market

The event generated over181% visitors compared to last year’s result.