Title | MYTHS |
Brand | UNILEVER |
Product / Service | CLEAR ANTI-HAIRFALL SHAMPOO |
Category | A10. Typography |
Entrant | LOWE SINGAPORE, SINGAPORE |
Entrant Company | LOWE SINGAPORE, SINGAPORE |
Advertising Agency | LOWE SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Evan Lim | The Rabbit Hole | Retoucher |
Madhu Noorani | Global ECD (Clear) | |
Patt Nitikarn | Planner | |
Francois Renard/Paul Katimbang | Advertiser's Supervisor | |
Subarna Prabhakar | Account Supervisor | |
Jacqueline Wong | Art Buyer | |
Richard Wilkinson/Alex Tan/Ang Sheng Jin | Typographer | |
Richard Wilkinson | Illustrator | |
Alex Tan/Ang Sheng Jin | Art Director | |
Joseph Cheong | Copywriter | |
Joseph Cheong/Ang Sheng Jin | Creative Director | |
Dominic Stallard | Chief Creative Officer/Executive Creative Director |
Men dealing with hair loss are desperate enough to try anything to stop the problem from worsening. Many quickly turn to hair-growing myths as their immediate remedy. Problem is, these farcical fabrications do nothing to prevent hair loss. To make sure they know CLEAR works, we first have to debunk the myths.
CLEAR Anti Hairfall shampoo is clinically-proven to prevent hair loss. The Client wanted to increase awareness amongst male sufferers with this fact.
To debunk the 3 commonest (and most ludicrous) myths, we decided to use those who fall victim to these false hair-growing claims bald headed men. We commissioned an artist to create a series of Bald-Head typefaces, then using these unique fonts, we developed copy-driven posters that emphasized the irony of these unproven myths.
The ads proved so popular that we are now releasing the typefaces for everyone to use.