Title | GOOGLE MAPS TREASURE MODE |
Brand | |
Product / Service | GOOGLE MAPS |
Category | A08. Broadcast Design and Graphics & Digital Design |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Global Treasure Hunting Experience Google Maps Treasure Mode We have reconstructed Google Maps into a pirate’s treasure map. This digital experience is intended to encourage users from across the globe to access Google Maps.
Branding Google Maps, by providing the pure joy of "Maps", exploring the world.
In real-time, Google’s cloud technology transforms the world map into an intriguing paper-like interface design. We pursued converting digital into to an analog design, as much as possible.
Over 1.5 million Youtube views within one day. Induced users from around the world to access Google Maps.