Title | ODLO VFX LOGO DESIGN |
Brand | ODLO VFX |
Product / Service | ODLO VFX |
Category | A01. Corporate Identity Schemes |
Entrant | ASHRAFF ASSOCIATES Colombo, SRI LANKA |
Entrant Company | ASHRAFF ASSOCIATES Colombo, SRI LANKA |
Advertising Agency | ASHRAFF ASSOCIATES Colombo, SRI LANKA |
Name | Company | Position |
---|---|---|
Vishan Ratnayake | Ashraff Associates | Art Director |
Aamina Nizar | Aamina Nizar Photography | Independent Photographer |
Yasas Karunaratne | Ashraff Associates | Art Director |
Huzaik Ismeth | Ashraff Associates | Brand Executive |
Aaqil Ahamed | Ashraff Associates | Art Director |
Zamruth Faiz | Ashraff Associates | Creative Director |
Aman Ashraff | Ashraff Associates | Chief Creative Officer |
The advantage of being the only visual effects post production company in Sri Lanka was no longer a key differentiator. Odlo VFX required a branding makeover which would cement its position as the leading provider of animation and VFX solutions to both its local and international clientele.
The brief was to create a new brand identity for Odlo VFX which reflected the creative nature of the industry it represented.
An ambigram based design which, through the use of basic geometric shapes, further accentuates the brand's deep rooted foundations in animation and visual effects.
The new logo resulted in a significant increase of awareness for the brand, which included recent international expansion.