Title | SCORPION RINGS |
Brand | CLAIRE'S |
Product / Service | FASHION ACCESSORIES |
Category | A07. Point of Sale |
Entrant | DRAFTFCB CHINA Shanghai, CHINA |
Entrant Company | DRAFTFCB CHINA Shanghai, CHINA |
Advertising Agency | DRAFTFCB CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Jimmy Lim | Draftfcb China | Planning Director |
Tiffana Pun | Draftfcb China | Chief Strategic Director |
Ole Luk | Draftfcb China | Account Supervisor |
Pully Chau | Draftfcb China | Account Management |
Ken Wang | Draftfcb China | Print Producer |
Hester Lim | Draftfcb China | Creative Services Director |
Eric Sun/Kuo Gao/Yu Yang Chen/Yang Du | Draftfcb China | Illustrator |
Refine Studio | Refine Studio | Photographer |
Eric Sun/Kuo Gao/Yu Yang Chen/Yang Du/Eddie Wong | Draftfcb China | Art Director |
Eric Sun | Draftfcb China | Creative Director |
Eddie Wong | Draftfcb China | National Executive Creative Director |
Let Claire’s accessories entertain consumers.
Claire's is a one-stop fashion accessories shop. Consumers are spoilt for choice when they shop at Claire's. However it can sometimes be overwhelming with so much to choose from. Therefore the challenge is to make some key products shine and speak for themselves in an interesting way.
Art has the power to touch peoples' souls, stir emotion and connect creativity with beauty. Claire’s accessories, when combined with art, can create a strong visual language that talks to consumers in-store.
It was a "SOLD OUT" for accessories that were highlighted in the posters. Overall sales increased significantly by 5%.