| Title | EVERY ONE HAS A STORY |
| Brand | WENFANGJUSHE |
| Product / Service | MOLESKINE |
| Category | A07. Point of Sale |
| Entrant | Y&R BEIJING, CHINA |
| Entrant Company | Y&R BEIJING, CHINA |
| Advertising Agency | Y&R BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Jinrong Li | Photographer | |
| Meng Yang | Director | |
| Odding Wang | Y/R Beijing | Designer |
| Odding Wang | Y/R Beijing | Illustrator |
| Nils Andersson | Y/R China | Copywriter |
| Odding Wang | Y/R Beijing | Copywriter |
| Nils Andersson | Y/R China | Art Director |
| Odding Wang | Y/R Beijing | Art Director |
| Donghai Liu | Y/R Beijing | Cd |
| Ronnie Wu | Y/R Beijing | Cd |
| Nils Andersson | Y/R China | Ecd |
| Camis image | Camis image | Production House |
Show that Moleskine has a heritage of art through brand history.
The world renowned notebook, Moleskine, wanted to build an image which related to art and design in China market.
Telling the stroeis of how Moleskine notebooks associate with those grand masters in art world in an act of art.
The works and the exhibitoin accomplished the objective and several local art museums wanted to keep the books as permanent collections.