MVO: We wanted to reach out to the hearing impaired in the city. But we had no budget for television or newspaper ads. So we chose radio, which was more affordable in India. But how do we talk to the hearing impaired on radio? We integrated with the afternoon news to create India's first radio communication for the hearing impaired.
FVO: Good afternoon, today's news update is designed for our regular listeners, and their hearing impaired friends. We request those standing next to the hearing impaired to act out the news piece as it progresses.
Norway's worst massacre, since World War II leaves 92 dead. A Christian fundamentalist with an anti-Muslim outlook bombed central Oslo and shot dead more than 85 people on an island 30 kms off the capital.
MVO: And the news continued.
FVO: Thank you for listening to the afternoon news. We want you to know that you don't need to be dependent on anyone. For the right hearing aid and training help visit Samvaad Hearing Clinic.