The Brief

To attract more quality students to apply to Hakuhodo i-studio. Furthermore, to increase awareness of Hakuhodo i-studio.

Describe how the promotion developed from concept to implementation

As a web production company looking to hire newly grads, we hoped to attract and recruit the best young minds. The answer was not to simply present beautiful graphics to lure them in, but to make the future of their success at this company palpable enough to instill great interest. With this, we created a special site for students interested in jobs at our company. Students were able to experience a day in the life at Hakuhodo I-studio through a game on this site. Users create their own personalized I-studio business card, gather advice from employees, and gain "on-the-job experience".

Describe the success of the promotion with both client and consumer including some quantifiable results

Job applications increased 126% since last year. The site was picked up by various media outlets and gained much attention. Our site became number 1 in search rankings and also in the number of "likes",out of all other Japanese web productions.

Explain why the method of promotion was most relevant to the product or service

Most Japanese companies base their recruiting promotion mainly on the web. Users search for detailed information about companies on the web, send applications over the web, and share information to peers over the web. With this, we felt it was only right to build a platform on which anyone could experience our work at Hakuhodo i-studio over the web.