Title | WE ARE TEAM AOMORI |
Brand | TEAM AOMORI |
Product / Service | TEAM AOMORI |
Category | A01. Event & Field Marketing |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Sales Promotion/Advertising Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Rika Eguchi | Dentsu Inc. Tokyo | Creative Director |
Rika Eguchi | Dentsu Inc. Tokyo | Art Director |
Keita Sato | Dentsu Inc. Tokyo | Sports Planner |
Junpei Watanabe | Watanabe Junpeisha Inc. | Copy Writer |
Shigeki Yuriko Yamane | Illustrator | |
Hiroshi Imamura | Takikoubou Inc. | Designer |
Kouji Fukunaga | Takikoubou Inc. | Designer |
Takuya Iimura | Takikoubou Inc. | Designer |
Mayu Miura | Takikoubou Inc. | Creative Producer |
Tomokazu Obuchi | Sametwo Inc. | Producer |
Takuro Watanabe | Freelance | Director |
Ryousuke Toyama | Freelance | Photographer |
Satoshi Takahashi | Party Inc. | Producer |
Unite 1,360,000 Aomori citizens as one team.
Aomori city, located in a northern Tohoku area of Japan, is well known for its fishery industries. The previous Japanese Women’s National Curling Olympic team, "Team Aomori", had made a request to refurbish their team uniform. To bring back the pride and hope to the people who have suffered from the devastating disaster, we used TAIRYO-BATA(literally "flags of the great catch") the "symbol of victory", the "pride of Aomori" to engage Aomori people into the project and to share the feeling of the victory. The project ended up as a team-design of 1.36 million people as one big "TEAM AOMORI".
We had ended up designing the “feelings for the victory” of the people in Aomori as well as the “News Hook” by the countless number of the exposures including the outdoor media. People who heard the news came out to participate in making the cheering goods. Not only that but we had come to designing the “a feeling of unity” of the Aomori city, which wants to recover from the disaster of a life time. It was the “power of design” that had led 1.36 million people to unite as one team.
TAIRYO-BATA, literally "flags of the great catch of fish", is a flag to inform their victorious haul to peopel on harbour. It's a "symbol of victory"the "pride of Aomori" Involve Aomori citizens using the flag and design a feeling of unity of 1,360,000 Aomori citizens by sharing the feeling of the victory.