| Title | OPEN CAP FOR STRONG BONES |
| Brand | WYETH PHARMACEUTICALS |
| Product / Service | CALTRATE KIDS |
| Category | B02. Consumer Products |
| Entrant | LEO BURNETT SHANGHAI, CHINA |
| Entrant Company: | LEO BURNETT SHANGHAI, CHINA |
| Sales Promotion/Advertising Agency: | LEO BURNETT SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Amanda Yang | Leo Burnett Shanghai | Executive Creative Director/Copywriter |
| Gordon Hughes | Leo Burnett Shanghai | Executive Creative Director/Copywriter |
| Fish Feng | Leo Burnett Shanghai | Creative Director/Art Director |
| Joy Zou | Leo Burnett Shanghai | Copywriter |
| Sandra Wang | Leo Burnett Shanghai | Art Director |
| Vanessa Gu | Leo Burnett Shanghai | Art Director |
| Colin Lu | Leo Burnett Shanghai | Illustrator |
| Jun Xu | Leo Burnett Shanghai | Illustrator |
| Hans Wang | Leo Burnett Shanghai | Designer |
| Yihui Sun | Leo Burnett Shanghai | Photographer |
| Martin Liu | Leo Burnett Shanghai | Print Production |
| Alvin Yim | Leo Burnett Shanghai | Client Service |
| Matthew Kwan | Leo Burnett Shanghai | Client Service |
| Christine Chen | Leo Burnett Shanghai | Agency Producer |
| Jinping Production | Production House | |
| Egill Bjarki | Cameraman |
Getting children to take supplement tablets is often quite challenging.
So we came up with a specially designed cap for “Caltrate Kids” calcium supplement.
As an engaging toy and an educational tool, to highlight the benefit of strong bones, it’s proven to be a big hit with both kids and mothers.
When you open the cap, a limp giraffe, or a basketball player, springs to life and stands tall.