WALL

Short List
TitleWALL
BrandKDDI CORPORATION
Product / ServiceAU BRAND GARDEN
CategoryA07. Best Use of Other Digital Platforms in a Promotional Campaign
EntrantPARTY Tokyo, JAPAN
Entrant Company:PARTY Tokyo, JAPAN
Sales Promotion/Advertising Agency:PARTY Tokyo, JAPAN

Credits

Name Position
Naoki Ito/Hiroki Nakamura/Morihiro Harano/Qanta Shimizu/Masashi Kawamura Creative Director/Technical Director
Masanori Sakamoto Art Director/Designer
Daisuke Nakamura/Tomoyuki Tada Technical Director
Jyun Mitomo Web Director
Rumiko Nango/Kanako Nakagawa Project Manager
Appirits/Ken Murayama Programmer
Taku Ito Producer
PARTY Creative Agency

The Brief

To increase the sales of the client, a fashion mall e-commerce for smartphone, in today's diverse fashion culture.

Describe how the promotion developed from concept to implementation

We created a platform called WALL. WALL is a "Social Selected Shop", where everyone can create their own online fashion boutique and make money. In the app, anyone can become a shop owner with a Wall where they can show what they want to sell. Consumer-to-consumer and democratic. It's the new way of promoting e-commerce.

Describe the success of the promotion with both client and consumer including some quantifiable results

Now we already have more than eight thousands of creative fashion boutiques on our platform which make money everyday. Beyond the original mission, we bring the new ECOSYSTEM to the fashion industry.

Explain why the method of promotion was most relevant to the product or service

People's taste in fashion is diverse. No single shop is perfect for everyone. However, it would cost way too much to create stores each specialized for different tastes. WALL encourages consumers to sell their favorite fashion to the other consumers using the affiliate system. In this way, thousands of fashion boutiques with different tastes are now created on the platform voluntarily with less effort on the client.