The Brief

Backgroung Most of automobile brands spend huge money on executing print ads. However, despite of its high-cost, the automobile print ads mostly considered to be boring and to lose people’s interest because of its crucial limitation on paper: it can only show still images. Mission Break the stereotype of print ad being a still image! Make a ‘moving-image’ ad that people may have never seen before to get their attention. Challenge How can we make the Azera move on a piece of paper? And also how can we show Azera’s beautiful fluidic sculpture design on a piece of paper?

Describe how the promotion developed from concept to implementation

By using the afterimage effect of animation movie, make the Azera move in 360-degrees with a striped-transparent film. . To make the Azera rotate, we gathered several images of the Azera in different angles, sliced them in vertical and relocate them in a special order. . In this way, people can experience the optical illusion and see the Azera rotating in different angles when moving the striped-transparent film left and right.

Describe the success of the promotion with both client and consumer including some quantifiable results

Now, people can see and experience the Azera in 360 degrees on the print, without visiting dealerships or watching the TV commercial. Without any additional media execution after the execution of this print ad in the Pan-Arab region (Middle East) . 1. 130% increased on the total number of visitors at the dealerships 2. 210% increased on the brochure requests via homepage 3. 230% increased on the test-drive requests via dealer shops

Explain why the method of promotion was most relevant to the product or service

To see this moving print ad with rotating Azera's image, people should move the attached film on the re combined illust in this advevertisement. And then they should move also the film over the image left to right & right to left.In this way, people can experience the optical illusion and see the Azera rotating in different angles when moving the striped-transparent film left and right. . That's the way this ad make people to engage to this advertisement.