SPRITE SHOWER

TitleSPRITE SHOWER
BrandCOCA-COLA
Product / ServiceSPRITE
CategoryA01. Event & Field Marketing
EntrantHUNGRY MAN São Paulo, BRAZIL
Entrant Company:HUNGRY MAN São Paulo, BRAZIL
Sales Promotion/Advertising Agency:HUNGRY MAN São Paulo, BRAZIL
2nd Sales Promotion/Advertising Agency:OGILVY BRASIL São Paulo, BRAZIL

Credits

Name Company Position
Anselmo Ramos Ogilvy Chief Creative Officer
Claudio Lima/Fred Saldanha Ogilvy Executive Creative Director:
Danilo Janjacomo Ogilvy Creative Director
Luiz Vicente “batatinha”simões Ogilvy Copywriter
Fernando Saú Ogilvy Art Director
Nana Bittencourt Ogilvy Producer
Gualter Pupo Hungry Man Projects Director
Alex Mehedff Hungry Man Projects Executive Producer

The Brief

The objective was to make a sampling in a very unique way.

Describe how the promotion developed from concept to implementation

Idea came from agency and production company made the conception of the shower structure.

Describe the success of the promotion with both client and consumer including some quantifiable results

It was a great success with the public, therefore client was very very satisfied. there were 3 thousand showers during the weekend and this was 45% more than what we expected.

Explain why the method of promotion was most relevant to the product or service

Because it was unpublished, considering that the project was developed on the same enviroment visited by the public. And as consequencia it gave the public a high expectation that was 100% fulfilled.