Title | SPRITE SHOWER |
Brand | COCA-COLA |
Product / Service | SPRITE |
Category | A01. Event & Field Marketing |
Entrant | HUNGRY MAN São Paulo, BRAZIL |
Entrant Company: | HUNGRY MAN São Paulo, BRAZIL |
Sales Promotion/Advertising Agency: | HUNGRY MAN São Paulo, BRAZIL |
2nd Sales Promotion/Advertising Agency: | OGILVY BRASIL São Paulo, BRAZIL |
Name | Company | Position |
---|---|---|
Anselmo Ramos | Ogilvy | Chief Creative Officer |
Claudio Lima/Fred Saldanha | Ogilvy | Executive Creative Director: |
Danilo Janjacomo | Ogilvy | Creative Director |
Luiz Vicente “batatinha”simões | Ogilvy | Copywriter |
Fernando Saú | Ogilvy | Art Director |
Nana Bittencourt | Ogilvy | Producer |
Gualter Pupo | Hungry Man Projects | Director |
Alex Mehedff | Hungry Man Projects | Executive Producer |
The objective was to make a sampling in a very unique way.
Idea came from agency and production company made the conception of the shower structure.
It was a great success with the public, therefore client was very very satisfied. there were 3 thousand showers during the weekend and this was 45% more than what we expected.
Because it was unpublished, considering that the project was developed on the same enviroment visited by the public. And as consequencia it gave the public a high expectation that was 100% fulfilled.