Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Award
A01 Food Products
CHAIRMAN
MARS FOOD (CHINA)
M&M'S		 BBDO Beijing CHINA
Short List
FOUNDER
MARS FOOD (CHINA)
M&M'S		 BBDO Beijing CHINA
Short List
PRINCIPAL
MARS FOOD (CHINA)
M&M'S		 BBDO Beijing CHINA
Short List
TOTEM
ORANG TUA
MINTZ		 TBWA\INDONESIA Jakarta INDONESIA
Short List
CHERRY
GANGLE FOOD
CHEWING GUM		 Y&R BEIJING CHINA
Short List
PEAR
GANGLE FOOD
CHEWING GUM		 Y&R BEIJING CHINA
Short List
PEACH
GANGLE FOOD
CHEWING GUM		 Y&R BEIJING CHINA
Short List
APPLE
GANGLE FOOD
CHEWING GUM		 Y&R BEIJING CHINA
Short List
A02 Beverages - Alcoholic & Non-Alcoholic
THE WINE LIST
DB BREWERIES
EXPORT DRY		 COLENSO BBDO Auckland NEW ZEALAND
Short List
BEVAN
DB BREWERIES
EXPORT DRY		 COLENSO BBDO Auckland NEW ZEALAND
Short List
IDIOT
DB BREWERIES
EXPORT DRY		 COLENSO BBDO Auckland NEW ZEALAND
Short List
SHAME
DB BREWERIES
EXPORT DRY		 COLENSO BBDO Auckland NEW ZEALAND
Short List
SINGAPORE TO ISTANBUL
FRASER AND NEAVE
100PLUS		 PUBLICIS SINGAPORE SINGAPORE
Short List
KL TO MOSCOW
FRASER AND NEAVE
100PLUS		 PUBLICIS SINGAPORE SINGAPORE
Short List
BANGKOK TO ROME
FRASER AND NEAVE
100PLUS		 PUBLICIS SINGAPORE SINGAPORE
Short List
BUTTERFLY
DIAGEO AUSTRALIA
BUNDABERG RED		 LEO BURNETT SYDNEY AUSTRALIA
Bronze
CATFISH
DIAGEO AUSTRALIA
BUNDABERG RED		 LEO BURNETT SYDNEY AUSTRALIA
Bronze
PIG
DIAGEO AUSTRALIA
BUNDABERG RED		 LEO BURNETT SYDNEY AUSTRALIA
Bronze
BLONDES
CARLTON AND UNITED BREWERIES
CARLTON MID		 CLEMENGER BBDO MELBOURNE AUSTRALIA

Gold Spike Campaign
REDHEADS
CARLTON AND UNITED BREWERIES
CARLTON MID		 CLEMENGER BBDO MELBOURNE AUSTRALIA

Gold Spike Campaign
LYING DOWN
CARLTON AND UNITED BREWERIES
CARLTON MID		 CLEMENGER BBDO MELBOURNE AUSTRALIA

Gold Spike Campaign
#COKEHANDS
COCA-COLA COMPANY
COCA COLA		 OGILVY SHANGHAI CHINA

Gold Spike
A03 Home Appliances & Furnishings
CIGARETTE
BAJAJ ELECTRICALS
BAJAJ EXHAUST FANS		 LEO BURNETT INDIA Mumbai INDIA
Short List
EGGS
BAJAJ ELECTRICALS
BAJAJ EXHAUST FANS		 LEO BURNETT INDIA Mumbai INDIA
Short List
FISH
BAJAJ ELECTRICALS
BAJAJ EXHAUST FANS		 LEO BURNETT INDIA Mumbai INDIA
Short List
SOCKS
BAJAJ ELECTRICALS
BAJAJ EXHAUST FANS		 LEO BURNETT INDIA Mumbai INDIA
Short List
BEETROOT
GROUPE S E B
JUICE BOOSTER		 BBDO PROXIMITY THAILAND Bangkok THAILAND
Bronze
CARROT
GROUPE S E B
JUICE BOOSTER		 BBDO PROXIMITY THAILAND Bangkok THAILAND
Bronze
PINEAPPLE
GROUPE S E B
JUICE BOOSTER		 BBDO PROXIMITY THAILAND Bangkok THAILAND
Bronze
BEEF
ITALASIA ELECTRO COMPANY
WMF BONING KNIFE		 McCANN WORLDGROUP Bangkok THAILAND
Silver
PORK
ITALASIA ELECTRO COMPANY
WMF BONING KNIFE		 McCANN WORLDGROUP Bangkok THAILAND
Silver
A04 Household
MUD
UNILEVER
OMO		 DLKW LOWE London UNITED KINGDOM
Short List
ADVENTURES
UNILEVER
OMO		 DLKW LOWE London UNITED KINGDOM
Short List
BRAVERY
UNILEVER
OMO		 DLKW LOWE London UNITED KINGDOM
Short List
TOILET
BEIJING XIDEBAO DISINFECTION PRODUCTS
HAND SANITIZER		 Y&R BEIJING CHINA
Short List
RESTAURANT
BEIJING XIDEBAO DISINFECTION PRODUCTS
HAND SANITIZER		 Y&R BEIJING CHINA
Short List
BOOKSTORE
BEIJING XIDEBAO DISINFECTION PRODUCTS
HAND SANITIZER		 Y&R BEIJING CHINA
Short List
WINE
UNILEVER
OMO LIQUID		 LOWE VIETNAM Ho Chi Minh City VIETNAM
Short List
CAFE DA
UNILEVER
OMO LIQUID		 LOWE VIETNAM Ho Chi Minh City VIETNAM
Short List
ORANGE JUICE
UNILEVER
OMO LIQUID		 LOWE VIETNAM Ho Chi Minh City VIETNAM
Short List
ARCHAEOLOGIST
UNILEVER
OMO WASHING DETERGENT		 LOWE SINGAPORE Singapore SINGAPORE
Short List
CHOCOLATE
UNILEVER
BREEZE WASHING DETERGENT		 LOWE SINGAPORE Singapore SINGAPORE
Silver
ICE CREAM
UNILEVER
BREEZE WASHING DETERGENT		 LOWE SINGAPORE Singapore SINGAPORE
Silver
KETCHUP
UNILEVER
BREEZE WASHING DETERGENT		 LOWE SINGAPORE Singapore SINGAPORE
Silver
ORANGE JUICE
UNILEVER
BREEZE WASHING DETERGENT		 LOWE SINGAPORE Singapore SINGAPORE
Silver
VASE
OFFICE DEPOT BUBBLE CUSHION WRAP
OFFICE DEPOT		 CREATIVE JUICE\BANGKOK (TBWA) THAILAND
Silver
WINE GLASS
OFFICE DEPOT BUBBLE CUSHION WRAP
OFFICE DEPOT		 CREATIVE JUICE\BANGKOK (TBWA) THAILAND
Silver
PLATE
OFFICE DEPOT BUBBLE CUSHION WRAP
OFFICE DEPOT		 CREATIVE JUICE\BANGKOK (TBWA) THAILAND
Silver
A05 Consumer Electronics
DRAGON
LG ELECTRONICS
HOME ELECTRONICS		 HS AD Seoul SOUTH KOREA
Short List
STAIRWAY TO HEAVEN
LINN
LINN/AUDIO SYSTEM		 BBDO PROXIMITY THAILAND Bangkok THAILAND
Short List
FOXY LADY
LINN
LINN/AUDIO SYSTEM		 BBDO PROXIMITY THAILAND Bangkok THAILAND
Short List
ANOTHER BRICK IN THE WALL
LINN
LINN/AUDIO SYSTEM		 BBDO PROXIMITY THAILAND Bangkok THAILAND
Short List
360
FUJIFILM INDIA
FINEPIX HS20 EXR		 GREY WORLDWIDE INDIA Mumbai INDIA
Bronze
ROBBER
PANASONIC
PANASONIC CCTV HD CAMERA		 HAKUHODO INDONESIA Jakarta INDONESIA
Silver
SNATCHER
PANASONIC
PANASONIC CCTV HD CAMERA		 HAKUHODO INDONESIA Jakarta INDONESIA
Silver
THIEF
PANASONIC
PANASONIC CCTV HD CAMERA		 HAKUHODO INDONESIA Jakarta INDONESIA
Silver
CAFE
WESTONE (THINKING GROUP)
EARPHONES		 DDB GROUP HONG KONG HONG KONG
Silver
TRAIN
WESTONE (THINKING GROUP)
EARPHONES		 DDB GROUP HONG KONG HONG KONG
Silver
TUNNEL
WESTONE (THINKING GROUP)
EARPHONES		 DDB GROUP HONG KONG HONG KONG
Silver
A06 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
DRY ARMPITS: INFORMANT
Procter & Gamble
GILLETTE ODOR SHIELD ANTI-PERSPIRANT		 BBDO NEW YORK USA
Short List
DRY ARMPITS: BLUFF
Procter & Gamble
GILLETTE ODOR SHIELD ANTI-PERSPIRANT		 BBDO NEW YORK USA
Short List
DRY ARMPITS: AFFAIR
Procter & Gamble
GILLETTE ODOR SHIELD ANTI-PERSPIRANT		 BBDO NEW YORK USA
Short List
CHICKEN
PANAPAT HEALTHCARE COMPANY
LAXEN		 CREATIVE JUICE\BANGKOK (TBWA) THAILAND
Short List
PORK
PANAPAT HEALTHCARE COMPANY
LAXEN		 CREATIVE JUICE\BANGKOK (TBWA) THAILAND
Short List
BEEF
PANAPAT HEALTHCARE COMPANY
LAXEN		 CREATIVE JUICE\BANGKOK (TBWA) THAILAND
Short List
OFFICE
RECKITT BENCKISER
DUREX EXTRA SAFE CONDOMS		 EURO RSCG SINGAPORE SINGAPORE
Short List
GYM
RECKITT BENCKISER
DUREX EXTRA SAFE CONDOMS		 EURO RSCG SINGAPORE SINGAPORE
Short List
HEX
BAYER PHILIPPINES
SARIDON HEADACHE RELIEF		 BBDO GUERRERO Makati City THE PHILIPPINES
Silver
REPAIR
BAYER PHILIPPINES
SARIDON HEADACHE RELIEF		 BBDO GUERRERO Makati City THE PHILIPPINES
Silver
STRIKE
BAYER PHILIPPINES
SARIDON HEADACHE RELIEF		 BBDO GUERRERO Makati City THE PHILIPPINES
Silver
CIVILIZATION-EGYPT
MAXAM
TOILETRIES		 JWT SHANGHAI CHINA

Gold Spike Campaign
CIVILIZATION-ROME
MAXAM
TOILETRIES		 JWT SHANGHAI CHINA

Gold Spike Campaign
A07 Clothing, Footwear & Accessories
ESCAPE PRISON
KEWAL KIRAN CLOTHING
KILLER STRETCH DENIMS		 GREY WORLDWIDE INDIA Mumbai INDIA
Short List
A08 Miscellaneous
CAFE TERRACE AT NIGHT
FABER-CASTELL
ARTIST COLOR PENCILS		 OGILVY & MATHER SINGAPORE SINGAPORE
Bronze
THE SCREAM
FABER-CASTELL
ARTIST COLOR PENCILS		 OGILVY & MATHER SINGAPORE SINGAPORE
Bronze
CAT
3M INDIA
SCOTCH-BRITE LINT ROLLER		 GREY GROUP SINGAPORE SINGAPORE
Bronze
A09 Cars & Automotive Services
BOAR
DAIMLER SOUTH EAST ASIA / MERCEDES-BENZ SINGAPORE
MERCEDES-BENZ		 BBDO PROXIMITY SINGAPORE SINGAPORE
Bronze
KID
DAIMLER SOUTH EAST ASIA / MERCEDES-BENZ SINGAPORE
MERCEDES-BENZ		 BBDO PROXIMITY SINGAPORE SINGAPORE
Bronze
JOGGER
DAIMLER SOUTH EAST ASIA / MERCEDES-BENZ SINGAPORE
MERCEDES-BENZ		 BBDO PROXIMITY SINGAPORE SINGAPORE
Bronze
ROCK
VOLKSWAGEN
VW TOUAREG		 DDB MUDRA GROUP Mumbai INDIA
Bronze
DEER
VOLKSWAGEN
VW TOUAREG		 DDB MUDRA GROUP Mumbai INDIA
Bronze
TREE
VOLKSWAGEN
VW TOUAREG		 DDB MUDRA GROUP Mumbai INDIA
Bronze
HANKOOK TIRE RAIN
HANKOOK TIRE
TYRES		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
BIKERS-POLICE
VOLKSWAGEN
VW PARK ASSIST TECHNOLOGY		 DDB Sydney AUSTRALIA
Grand Prix
PORTALOO-HEARSE
VOLKSWAGEN
VW PARK ASSIST TECHNOLOGY		 DDB Sydney AUSTRALIA
Grand Prix
CAR JACK-GLASS TRUCK
VOLKSWAGEN
VW PARK ASSIST TECHNOLOGY		 DDB Sydney AUSTRALIA
Grand Prix
A10 Retail Outlets, Fast Food Outlets & Restaurants
COMMITMENT
PT BOX INOVASI INDONESIA
SEITENBACHER MUSLI CEREAL		 JWT Jakarta INDONESIA
Short List
FEAR
BOX INOVASI INDONESIA
SEITENBACHER MUSLI CEREAL		 JWT Jakarta INDONESIA
Short List
RESPONSIBILITY
BOX INOVASI INDONESIA
SEITENBACHER MUSLI CEREAL		 JWT Jakarta INDONESIA
Short List
CAT
BLOSSOM BOOK HOUSE
BLOSSOM BOOKS		 DDB MUDRA GROUP Mumbai INDIA
Short List
GOLLUM
BLOSSOM BOOK HOUSE
BLOSSOM BOOKS		 DDB MUDRA GROUP Mumbai INDIA
Short List
TIN MAN
BLOSSOM BOOK HOUSE
BLOSSOM BOOKS		 DDB MUDRA GROUP Mumbai INDIA
Short List
A11 Sports, Entertainment, Travel & Leisure
REFRIGERATOR
MATTEL TOYS
HOTWHEELS		 OGILVY & MATHER Mumbai INDIA
Short List
DRAWERS
MATTEL TOYS
HOTWHEELS		 OGILVY & MATHER Mumbai INDIA
Short List
SOFA
MATTEL TOYS
HOTWHEELS		 OGILVY & MATHER Mumbai INDIA
Short List
CHINA
TUI
TUI TRAVEL		 GREY GROUP CHINA Beijing CHINA
Short List
AUSTRALIA
TUI
TUI TRAVEL		 GREY GROUP CHINA Beijing CHINA
Short List
EGYPT
TUI
TUI TRAVEL		 GREY GROUP CHINA Beijing CHINA
Short List
GERMANY
TUI
TUI TRAVEL		 GREY GROUP CHINA Beijing CHINA
Short List
CITYSCAPE
LIFE CYCLE
BICYCLE SHOP		 DDB GROUP SINGAPORE SINGAPORE

Gold Spike Campaign
TERRAIN
LIFE CYCLE
BICYCLE SHOP		 DDB GROUP SINGAPORE SINGAPORE

Gold Spike Campaign
ROAD MAP
LIFE CYCLE
BICYCLE SHOP		 DDB GROUP SINGAPORE SINGAPORE

Gold Spike Campaign
A12 Publications & Media
KITCHEN
THE NEW STRAITS TIMES PRESS (M) BERHAD
NEWSPAPERS		 McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya MALAYSIA
Short List
THE GIRL THAT KICKED THE HORNESTS NEST
SKY TELEVISION
RIALTO CHANNEL		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
THE KING'S SPEECH
SKY TELEVISION
RIALTO CHANNEL		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
THE KIDS ARE ALL RIGHT
SKY TELEVISION
RIALTO CHANNEL		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
BASKETBALL
BEIJING SPORTS RADIO
BEIJING SPORTS RADIO		 OGILVY & MATHER Hong Kong HONG KONG
Bronze
BOXING
BEIJING SPORTS RADIO
BEIJING SPORTS RADIO		 OGILVY & MATHER Hong Kong HONG KONG
Bronze
TENNIS
BEIJING SPORTS RADIO
BEIJING SPORTS RADIO		 OGILVY & MATHER Hong Kong HONG KONG
Bronze
A14 Business Equipment & Services
BOX CUBOID
DHL
DHL EXPRESS		 BBDO INDIA Mumbai INDIA
Short List
BOX TRIANGLE
DHL
DHL EXPRESS		 BBDO INDIA Mumbai INDIA
Short List
HOODIE
3M
PRIVACY FILTER		 DDB GROUP SINGAPORE SINGAPORE
Short List
COLLAR
3M
PRIVACY FILTER		 DDB GROUP SINGAPORE SINGAPORE
Short List
HAIR
3M
PRIVACY FILTER		 DDB GROUP SINGAPORE SINGAPORE
Short List
A15 Commercial Public Services
KITCHEN
BIG ORANGE SELF-STORAGE SOLUTIONS
BIG ORANGE SELF-STORAGE SOLUTIONS		 OGILVY & MATHER SINGAPORE SINGAPORE
Short List
LIVING ROOM
BIG ORANGE SELF-STORAGE SOLUTIONS
BIG ORANGE SELF-STORAGE SOLUTIONS		 OGILVY & MATHER SINGAPORE SINGAPORE
Short List
OFFICE
BIG ORANGE SELF-STORAGE SOLUTIONS
BIG ORANGE SELF-STORAGE SOLUTIONS		 OGILVY & MATHER SINGAPORE SINGAPORE
Short List
LITTLE RED RIDING HOOD
NATIONAL LIBRARY BOARD
NATIONAL LIBRARY BOARD		 LEO BURNETT GROUP SINGAPORE SINGAPORE
Bronze
THE EMPEROR'S NEW CLOTHES
NATIONAL LIBRARY BOARD
NATIONAL LIBRARY BOARD		 LEO BURNETT GROUP SINGAPORE SINGAPORE
Bronze
A17 Public Service, Charity & Fund Raising
JACK
CHRISTIAN CARE SERVICES
RAY OF HOPE		 LEO BURNETT GROUP SINGAPORE SINGAPORE
Short List
KING
CHRISTIAN CARE SERVICES
RAY OF HOPE		 LEO BURNETT GROUP SINGAPORE SINGAPORE
Short List
QUEEN
CHRISTIAN CARE SERVICES
RAY OF HOPE		 LEO BURNETT GROUP SINGAPORE SINGAPORE
Short List
METRO
TRANSPORT ACCIDENT COMMISSION
ANTI-DRUGS & DRIVING		 GREY MELBOURNE AUSTRALIA
Short List
RICE
GREENERS ACTION
CHARITY		 DDB GROUP HONG KONG HONG KONG
Short List
SALAD
GREENERS ACTION
CHARITY		 DDB GROUP HONG KONG HONG KONG
Short List
SPAGHETTI
GREENERS ACTION
CHARITY		 DDB GROUP HONG KONG HONG KONG
Short List
A GIRL
THE CENTER FOR THE PROTECTION OF CHILDREN'S RIGHTS FOUNDATION (CPCR)
CPCR BRAND CORPORATE		 THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Bronze
A BOY
THE CENTER FOR THE PROTECTION OF CHILDREN'S RIGHTS FOUNDATION (CPCR)
CPCR BRAND CORPORATE		 THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Bronze
A GIRL
THE CENTER FOR THE PROTECTION OF CHILDREN'S RIGHTS FOUNDATION (CPCR)
CPCR BRAND CORPORATE		 THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Bronze
CUP
KEEP AUSTRALIA BEAUTIFUL
KEEP AUSTRALIA BEAUTIFUL WEEK		 CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
CIG
KEEP AUSTRALIA BEAUTIFUL
KEEP AUSTRALIA BEAUTIFUL WEEK		 CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
CHIP
KEEP AUSTRALIA BEAUTIFUL
KEEP AUSTRALIA BEAUTIFUL WEEK		 CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
STORY WITH MY DOG - DOG
HONG KONG ANIMAL ADOPTION CENTRE
PET ADOPTION		 LEO BURNETT HONG KONG HONG KONG
Bronze
STORY WITH MY DOG - CAT
HONG KONG ANIMAL ADOPTION CENTRE
PET ADOPTION		 LEO BURNETT HONG KONG HONG KONG
Bronze
STORY WITH MY DOG - PUPPY
HONG KONG ANIMAL ADOPTION CENTRE
PET ADOPTION		 LEO BURNETT HONG KONG HONG KONG
Bronze