DRAGON

Short List
TitleDRAGON
BrandLG ELECTRONICS
Product / ServiceHOME ELECTRONICS
CategoryA05. Consumer Electronics
EntrantHS AD Seoul, SOUTH KOREA
Entrant Company:HS AD Seoul, SOUTH KOREA
Advertising Agency:HS AD Seoul, SOUTH KOREA

Credits

Name Position
Bo Hwang Chief Creative Officer
Stephen Prior Executive Creative Director
Peter Moyes/Tayl Chung/Jeongsil Lee Copywriter
Jihyun Song/Caleb Lee Art Director

English Translation of Main Headlines

Mission : To communicate the amazing 3D quality of LG CINEMA 3D TV in a nonconventional way Idea : We tried best to avoid clichéd 3D TV depictions where spectacular images coming out of the screen. Instead, we use kids’ drawings going outside the papers, their supposed work space. What you see here might be results of kids’ 3D viewing experience where they realize picture can pop out of the screen to create spectacles: or the spirit of the product itself which is unbridled childlike imagination and excitement.