BRAVERY

Short List
TitleBRAVERY
BrandUNILEVER
Product / ServiceOMO
CategoryA04. Household
EntrantDLKW LOWE London, UNITED KINGDOM
Entrant Company:DLKW LOWE London, UNITED KINGDOM
Advertising Agency:DLKW LOWE London, UNITED KINGDOM

Credits

Name Company Position
Dave Henderson/Richard Denney Executive Creative Director
Theo Bayani Copywriter
Miguel Gonzalez Art Director
Dario Mitidieri Photographer
Jamie Craven Typographer
Gary Wallis Art Buyer
Rupen Desai Account Supervisor
Kaathik Subramani Advertiser's Supervisor
Ranjit Jathanna/Satish Ramanathan Account Manager
Brent Gosling Planner
Ranjit Jathanna/Satish Ramanathan Account Manager
Brent Gosling Planner
Christian Sewell DLKW LOWE Head of Art
Jamie Craven DLKW LOWE Head of Art

English Translation of Main Headlines

In this series of print ads, Omo gives new meaning to its classic ‘Dirt is Good’ mantra by reminding parents that the great outdoors is crucial to a child’s development. Omo enables parents to let their kids go outside and get dirty because they know they're learning valuable life lessons they wouldn't normally learn cooped up inside the house. We see these lessons printed on the clothes they wear in carefree scenes of children having fun in the park