BLONDES

Gold Spike Campaign
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Campaign
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TitleBLONDES
BrandCARLTON AND UNITED BREWERIES
Product / ServiceCARLTON MID
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
1 of 3 Campaign
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency:CLEMENGER BBDO MELBOURNE, AUSTRALIA

Credits

Name Position
James Mcgrath Chief Creative Officer
Ant Keogh Executive Creative Director
Richard Williams Copywriter
Ant Phillips Art Director
Neil Bailey Photographer
Retoucher: Mike Mccall Agency Producer: Mary Darzi Producer: Josie Amato A Other Credits

English Translation of Main Headlines

The “Spending too much time with your wife” print campaign is the latest work from Carlton MID’s long running Stay a Little Longer campaign. The Stay a Little Longer work has always encouraged men, who are the age of kids, mortgages and work stress, to spend a little more time with their mates at the pub drinking Carlton MID. This campaign simply highlights the dangers of not adhering to this advice. The main danger, that is particularly horrific, is that you will end up not only dressing like your wife but also looking like her.