LOVE PARKING CAMPAIGN

Silver Spike
TitleLOVE PARKING CAMPAIGN
BrandGOOD NEIGHBORS
Product / ServicePUBLIC SERVICE
CategoryC05. Transit
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company:INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency:INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Position
Hye Jin Won Executive Creative Director
Mun Jae Won/Ho Young Kim/Minhae Kim Copywriter
Sung Ryong Lim/Jae Seok Lee/Dong Jin Kim/Hyo Sung Jung Art Director
Bum Su Park/Sang Ho Jo Producer
Vixen/Editin Other Credits

Execution

We changed the parking area signs into the faces, names and ages of real children in poverty to make them memorable.(i.e. if the parking area sign usually says ‘M-04’, we’ve changed it to ‘Mary 04 years old’)