MOBILE MEDIC

Gold Spike

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TitleMOBILE MEDIC
BrandDEFENCE FORCE RECRUITING
Product / ServiceDEFENCE UNIVERSITIES SPONSORSHIP
CategoryC06. Digital Outdoor
EntrantGEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Entrant Company:GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Advertising Agency:GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
2nd Advertising Agency:VML Kansas City, USA

Credits

Name Position
Ben Coulson Executive Creative Director
Chris Northam Creative Director
Matt Lawson Copywriter
Jake Barrow Art Director
Hugh Peachey Photographer
Jullian Bell Account Supervisor
Carrie Burman/Luke Tellefson Producer
Janet Proposch Account Manager
Tom Ward Planner
Janet Proposch Account Manager
Tom Ward Planner
Janna Mamar - Digital Designer/Chuck Brandt - Developer/Jason Bass - Account Supervisor Other Credits

Execution

The brief was to find 140 medical students worthy of a Defence Force University Sponsorship. In order to find the best we created MEDICALLY DIAGNOSABLE ADVERTISING: That turned the advertising into the entrance exam. MOBILE MEDIC allowed students to use a range of diagnostic techniques to identify and treat real medical conditions using their smart-phones. On the day, students raced around campus graduating from patient to patient, in an effort to be rewarded with a Defence University Sponsorship. Visual and audio augmentation immersed them in the role of Medical Officer, letting them use X-ray, CT scanning, angiogram, stethoscope, ECG, ultrasound and much more, on realDefence Force scenarios.