| Title | A GOOD BUTTON |
| Brand | THE HONG KONG SOCIETY FOR REHABILITATION |
| Product / Service | THE HONG KONG SOCIETY FOR REHABILITATION |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Spencer Wong | Mccann Worldgroup | Chief Creative Officer |
| Spencer Wong/Nick Lim | Mccann Worldgroup | Executive Creative Director |
| Michael Li, Paul Swee | Mccann Worldgroup | Creative Director |
| James Reeves | Mccann Worldgroup | Copywriter |
| Andy Wong | Mccann Worldgroup | Copywriter |
| Kitty Tang/Menu Tsai | Mccan Worldgroup | Art Director |
| Paul Swee | Mccann Worldgroup | Agency Producer |
| Penelope Yau | Mccann Worldgroup | Planner |
| Paul Swee | Mccann Worldgroup | Editor |
| Tomy Choi | Computer Artist | |
| Cccdi Ltd. | Sound Production Company | |
| Cccdi Ltd. | Interactive Agency |
The Hong Kong Society for Rehabilitation, a charity organization that helps people with disability to rebuild their lives, wants people to appreciate how challenging life is with a disability. To answer the challenge, we came up with one very simple solution that enables everyone to actually experience life with a disability: an iPhone app with just ONE SINGLE BUTTON. Users were invited to hold the button and follow our on-screen instructions to complete different simple tasks using just their other hand. With just a single button, we have successfully generated over 100,000 online impression in just one week. Since our launched, the people of Hong Kong has experienced a disability for a total of 480,000 seconds.