Brief Explanation

Bottle Message is a unique QR CODE APP that allows people to easily start conversations anonymously with anyone at the bar. Turning a plain beer bottle into a new communication medium. THE CLIENT: Harry’s Bar. The most established chain of bars in Singapore. THE FACT: Singaporeans are rather shy in initiating a conversation with someone they’ve never met. Especially when its someone from the opposite sex. So in many cases they just stick with those whom they came with. However, when it comes to social media, Singaporeans are brave. THE CHALLENGE: Turn Harry’s into a place to meet new people, and subsequently increase beer consumption. SOLUTION: Bottle Message. An interactive communication tool that helps people to easily start conversations anonymously with anyone at Harry’s Bar. No fear of rejection or embarrassment attached. OUTCOME: Because there was no fear of embarrassment or rejection, confidence was booming amongst guys, and the ladies were pleasantly surprised with a cheeky but fun way of socializing. They bought on average twice as much beer as they did without the Bottle Message app because of how the app worked. All this with a zero investment in media, and simply using Harry’s own charm and hospitality. HOW DOES IT WORK? Step 1: See someone you like at Harry's? Buy a beer with the Bottle Message Tag. Step 2: Scan QR code in the necktag to write/draw and send a message. Step 3: Flip the same bottle tag to the other side, and buy him/her a beer bottle. Get waiter to send new bottle over. Step 4: Receiver scans QR code in the necktag to read and reply to the message. Step 5: Private conversation between both users starts, and continues outside of the bar.