| Title | CLINK |
| Brand | BACARDI-MARTINI |
| Product / Service | DEWAR'S WHISKY |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | SQUAKE Singapore, SINGAPORE |
| Entrant Company: | SQUAKE Singapore, SINGAPORE |
| Advertising Agency: | SQUAKE Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Ike Anand | Squake | Creative Director |
| Frances Chong | Squake | Managing Director |
| Sanjay Seth | Squake | Managing Partner |
| Nash Tan | Squake | Studio Manager |
| Joanna Easton | Bacardi-Martini | Account Director |
| Alison Lim | Bacardi-Martini | Managing Director |
How do you get an unfamiliar whisky brand top-of-mind at a general whisky event? By getting it top-of-mobile. Your smartphone (iPhone & Android) becomes a highball glass of whisky thanks to some clever native code and nifty design. Then, you CLINK your phones with 6 others just as you would a glass of whisky. Why? Because Dewar’s whisky is double-aged for upto 6 months, making it one of the smoothest whisky’s around. So as you CLINK with 6 others (unique individuals, Clinks can not be repeated) you are taken through the process of tasting Dewar’s matured textures. And after your 6’th CLINK, you are rewarded with a real taste of Dewar’s double-aged whisky. 400 people attended the event. 512 CLINKS were registered by our system’s backend. Top-of-mobile. Top-of-mind. Clink. Clink.