| Title | GLOBAL HEART-WARMING EFFECT |
| Brand | McCANN |
| Product / Service | CORPORATE X'MAS & NEW YEAR GREETING APP |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Paul Hung | Mccann Taiwan | Creative Director |
| Evan Fu | Mccann Taiwan | Copywriter |
| Hide Liu | Mccann Taiwan | Art Director |
| Jeff Wen | Mccann Taiwan |
Are you tired of receiving the same greeting texts and e-cards? This year, we are bringing you a different surprise greeting! Everyone enjoy sharing pictures of people ! So having integrated the photo-taking and the sharing, McCANN TAIWAN has designed “Global Heart-Warming Effect,”the first e-card app. You can customize a Heart-Warming greeting byeither taking a photo of your favorite scene, drawing a picture, or writing some words, which will definitely warm-up your relationship! We also set up a website, where users can upload their greeting photos to share their “Heart-warming effects”and pass on the greetings to the whole world!