Brief Explanation

[Project Outline] Glico Pocky is a snack loved by everyone. This product has been created based on the concept of "Stick to fun!" The "Pocky Grand Prix" expresses the world of Pocky through a smartphone game site that you can enter and have fun anytime and anywhere. The site provides fun through the unique functions of smartphones. The Pocky Grand Prix site offers five types of games. Based on HTML5, those games draw on the unique smartphone functions such as "tapping," "acceleration sensor," "gyro sensor" and "external appl." to provide a new game experience through body motions. Game results can be shared on Twitter or Facebook. By applying new technology to entertainment, the Pocky Grand Prix will continue to offer new campaign content and expand fans of Glico Pocky. [Appealing Point] The Pocky Grand Prix is a "system" designed with great attention given to details for providing a brand experience. Based on HTML5, it maximizes the functions unique to smartphones in order to deliver the "Pocky" fun through body motions. The games offer various fun enhancing features. For example, the difficulty level of each game changes according to the type of Pocky used in the game, such as "Tsubu Tsubu Ichigo Pocky," "Almond Crush Pocky" and "Pocky - Extra Thin." [Objective] Express the product concept of "Pocky" through the game content that utilizes the functions of smartphones. Created based on HTML5, the Pocky Grand Prix offers new entertainment to enhance the brand value. [Concept] "Stick to fun !" [Target audience] Smartphone users (both males and females) in their late teens to those in their 30s.