| Title | SOCIAL DRIVE |
| Brand | TOYOTA MARKETING JAPAN |
| Product / Service | AQUA |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuki Kishi | Dentsu Inc. Tokyo | Creative Director |
| Masayoshi Boku | Bascule Inc. | Creative Director |
| Noriaki Onoe | Dentsu Inc. Tokyo | Copywriter |
| Tomomi Motose | Bascule Inc. | Planner |
| Megumi Kasuga | Dentsu Inc. Tokyo | Art Director |
| Satoshi Kuno | Dentsu Inc. Tokyo | Agency Producer |
| Takashi Shimono | Dentsu Inc. Tokyo | Account Executive |
| Kenichiro Tanaka | Bascule Inc. | Producer |
| Kotaro Sone | Bascule Inc. | Director |
| Yoshikazu Iida | Bascule Inc. | Technical Director |
| Akira Otsuka | Bascule Inc. | User Experience Designer |
| Takayuki Tobikawa | Dentsu Inc. Tokyo | Account Executive |
| Yoshiaki Shiota | Dentsu Inc. Tokyo | Agency Producer |
| Atsushi Hashikura | Aoi.pro | Producer |
| Shogo Kushima | Aoi.pro | Production Manager |
| Ryu Ishii | Northshore | Director |
| Yuji Uenoyama | Freelance | Director Of Photography |
| Yukihiro Harada | Da Vinci | Art Director |
The Purpose of this application is to let target,the young in 20-30's,kno about the TOYOTA's new compact hybrid vehicle,AQUA.TOYOTA has been considered to gain recognition from potential drivers who are not interested in vehicles is important. "World's first social driving app" We came up with an idea to spread about AQUA from drivers to peope who are not interested in vehicles by using social media.We aim to create an iphone application which is used by all drives.By driving with this application on,it tweets about landmarks the driver passes.Also,it uses voice recognition engine and whether you want to tweet or not,all you have to do is to speak up"YES"or"NO"against the iphone.When you receive replies from friends,it reads out all the messages. The number of tweets are increasing every time the user goes on a drive. At the same time AQUA is gaining more and more recognition.AQUA SOCIAL DRIVE made AQUA famous.Better yet,it created a completely new way of driving.