| Title | KOI-KURU |
| Brand | BEAMS |
| Product / Service | KOI-KURU |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takuma Takasaki | Dentsu Inc. Tokyo | Creative Director |
| Yohey Kawabe | Dentsu Inc. Tokyo | Copy Writer |
| Miyo Sekimoto | Dentsu Inc. Tokyo | Copy Writer |
| Kentaro Sagara | Dentsu Inc. Tokyo | Art Director |
| Yohey Kawabe | Dentsu Inc. Tokyo | Agency Producer |
| Keiichi Higuchi | Dentsu Inc. Tokyo | Planner |
| Miyo Sekimoto | Dentsu Inc. Tokyo | Planner |
| Kentaro Sagara | Dentsu Inc. Tokyo | Illustrator |
| Kohei Nishikawa | Kayac Inc. | Designer |
| Junpei Sato | Kayac Inc. | Engineer |
| Yoan Mikami | Kayac Inc. | Engineer |
| Kazuki Takeda | Kayac Inc. | Production Producer |
The frequent negative news took away people's passion for dressing up.BEAMS is a major fashion brand which produces art and culture of Japan.To make all of Japan happy again, BEAMS can do something. When we love someone, we can make ourselves happy. With love as the theme, we created a service that brings "Unexpected happiness" in an ordinary day. koi-kuru is an iPhone application that tells you the possibilities for falling in love. The number of “encounters” went over 7,000,000 in a month. App Store Free Application 2nd place Overall Over 150,000 downloads /month Over 18,000 tweets /month BEAMS exceeded its previous year’s sales. and Koi-kuru keeps bringing "Unexpected Happiness" to all over Japan.