| Title | GHOST SHUTTER |
| Brand | BACARDI THAILAND |
| Product / Service | BACARDI |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | Y&R THAILAND Bangkok, THAILAND |
| Entrant Company: | Y&R THAILAND Bangkok, THAILAND |
| Advertising Agency: | Y&R THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y/R Thailand | Executive Creative Director |
| Trong Tantivejakul | Y/R Thailand | Executive Creative Director |
| Jon Chalermwong | Y/R Thailand | Executive Creative Director |
| Veris Na Songkhla | Y/R Thailand | Head Of Design |
| Jittra Thiuthipsakul | Y/R Thailand | Copy Writer |
| Nithi Prasarnphanich | Y/R Thailand | Art Director |
| Amornmarn Rattanarakpinyo | Y/R Thailand | Producer |
| Fawalai Sawasdiwethin | Y/R Thailand | Production Coordinator |
| Narissara Uthaiwattanathon | Y/R Thailand | Strategic Planner |
| Tida Vibulvanich | Y/R Thailand | Account Management |
| Aurassa Metthaphan | Y/R Thailand | Account Management |
| Darunrat Vasanachitt | Y/R Thailand | Account Management |
| Patchama Lertlunjakorn | Y/R Thailand | Account Management |
| Phrapunpong Kanjanaoungkoon | Y/R Thailand | Social Media Executive |
| Tanabodee Nelabusabanon | Y/R Thailand | Print Producer |
| Gunnapuck Gatehom | Y/R Thailand | Computer Artist |
| Visionary | Retouch | |
| Innovation Plus Co./Ltd | Mobile Programming |
Bacardi wanted to launch halloween party and required us to create outstanding party concept beyond many other halloween parties around Bangkok. Due to strict regulation of alcohol brand advertising, we needed a non-traditional approach to create consumer engagement with Bacardi's Halloween Party and set the vibe in digital space. Every year we see clichéd halloween parties as costume parties around Bangkok; Therefore, we wanted to bring the novelty of halloween back. According to thai belief that ghosts are all around, we created digital event that combines on and offline activities together with the idea of location-based mobile app that consumers can photograph ghosts around the city. Every ghosts captured is counted as points for redeeming drinks and premiums at the party. With more than 9000 people downloaded the app in only 1 month and more than 10,000 ghost photos shared by many players, the Bacardi's thrilling vibe spread throughout Thai social network. Bacardi Halloween party got media attention (including magazines, blogs, video channels, etc.) and became the hottest halloween party in Bangkok last year.