CASTROL MOTORIST

TitleCASTROL MOTORIST
BrandCASTROL MALAYSIA
Product / ServiceCASTROL'S LIQUID ENGINEERING
CategoryA02. Mobile Applications and other Downloadable Tools
EntrantBATES SERCON, SINGAPORE
Entrant Company:BATES SERCON, SINGAPORE
Advertising Agency:BATES SERCON, SINGAPORE

Credits

Name Company Position
Oh Lee Peng Bp Pte Limited Regional Marketing Communications Manager
Rajesh Gatge Bates Sercon Ceo
Dennis Hapatinga Bates Sercon General Manager
Christina May Bates Sercon Digital Marketing Manager
Justin Lou Bates Sercon Account Executive

Brief Explanation

Brand loyalty doesn’t grow on trees – in recognizing that fact, we set out to engage our loyal consumers and provide a solution that further adds value to our product range. We’ve imagined an app that replaces the tedious task of remembering when to service your vehicle with service records and push reminders, instantly locate workshops in the vicinity for you, keep you in the loop on the latest updates, and at the same time reward you via our loyalty program – all this from the comfort of your smartphone.

Links

Entry URL