Brief Explanation

Volkswagen has plans to introduce electric cars to Hong Kong. To pave the way, electric Golfs were brought in so people could experience one first hand. While waiting to get behind the wheel, along with coffee and pastries, they were offered something unexpected: each appliance within the café presented an engaging AR animation featuring the Golf and the number of kilometres the electric car could drive by using specific amounts of each appliance's electricity. Attendees could download the app into their own iPhone, or use one of the available iPads and iPhones so everyone could fully experience the learning through memorable AR animation. As the goal of the activity was to provide a memorable experience to the attendees, VW was happily surprised to find out the more than half of the participants Weibo-ed about the event, or placed their own videos of the event on social network pages.