| Title | SINGULAR MASTERPIECE |
| Brand | VOLKSWAGEN |
| Product / Service | VW PHAETON |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising Agency: | OGILVY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Doug Schiff | Ogilvy Beijing | Executive Creative Director |
| Darren Crawforth | Ogilvy Beijing | Creative Director |
| Leo Liu/Michael Chu | Ogilvy Beijing | Creative Director |
| Xiao Kui | Ogilvy Beijing | Copywriter |
| Doug Schiff | Ogilvy Beijing | Copywriter |
| Michael Chu/Darren Crawforth | Ogilvy Beijing | Art Director |
| Cheng Geng/Li Zhi | Ogilvy Beijing | Art Director |
| Shin Yamaharu | Ogilvy Beijing | Programer |
| Michael Chu | Ogilvy Beijing | Designer |
| Han Wei | Ogilvy Beijing | Agency Producer |
| Susan Reud-Anderson | Executive Producer | |
| Lars Nordenson | Producer | |
| Johan Perjus | Director | |
| B-Reel | Production Company | |
| Magoo 3d Studios | Cg/Vfx And Post Production | |
| Henrik Jernberg | Producer | |
| Jens Lindgren | Vfx Supervisor | |
| Emil Meition/Frida Nerdal/Henrik Sandberg/Jens Lindgren | Compositing | |
| Jonas Stenquist/Pär Wahlund/Stefan Eriksson/Thomas Volkmann | Animation | |
| Plan 8 | Music Composing/Site Sound Programing |
This iPAD app for the VW Phaeton is being implemented in two ways: as a free app for general consumers in our target range, and for sales people in the showroom, who are able to tell the brand story in an amazingly engaging way. It's impossible to gauge the success at this point as the submission date of Spikes is the same week in which the app was being launched in the showrooms.