| Title | SKY DRAGON |
| Brand | OGILVY |
| Product / Service | OGILVY |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising Agency: | OGILVY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Doug Schiff/Sascha Engel | Ogilvy Beijing | Creative Directors |
| Wang Fei | Ogilvy Beijing | Art Director |
| Doug Schiff | Ogilvy Beijing | Copywriter |
| Kevin Yeh | Axis 3d | Programmer |
| Sascha Engel | Ogilvy Beijing | Director Of Technology |
| Rita Yang | Ogilvy Beijing | Agency Producer |
| Doug Schiff | Ogilvy Beijing | Executive Creative Director |
| Morris Ku | Ogilvy Beijing | Director/Producer |
The Sky Dragon app gave Chinese New Year revelers a way to make their greetings more interesting and fun. It allowed people to take any photo, and add different kinds and colors of fireworks to the scene, take a snapshot of that scene, add a message and then send to a loved (or liked) one. The response was fantastic as it was downloaded and used throughout China and even other Chinese populated areas which the agency didn't target, such as Singapore and Hong Kong. It received an incredible amount of press including the Wall Street Journal, NBC, Reuters, LA Business, and appearing on many 'top app' or 'top CNY app' lists for 2011, year of the Rabbit. The 'Sky Dragon' app was a way for Ogilvy China to wish all users an innovative New Year, and get some innovation 'cred' at the same time.