Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A03 Best Use of Outdoor
PHOTO FIGHTERS
CANON MARKETING (THAILAND)
CANON 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
CLEAN POWER
BSH HOME APPLIANCES
BOSCH VACUUM MACHINE 		McCANN WORLDGROUP Bangkok THAILAND
HTC CHA CHA
HTC THAILAND
HTC 		BBDO BANGKOK THAILAND PHD Bangkok THAILAND
RAIL TALES
BLOSSOM BOOK HOUSE
BLOSSOM BOOKS 		DDB MUDRA GROUP Mumbai INDIA DDB MUDRA MAX Bangalore INDIA
SHARE A COKE
COCA-COLA SOUTH PACIFIC
COCA-COLA 		NAKED COMMUNICATIONS Sydney AUSTRALIA IKON COMMUNICATIONS Sydney AUSTRALIA
Short List
MAYBANK MORTGAGE AT YOUR DOORSTEP
MALAYAN BANKING BERHAD
MORTGAGE AND REFINANCING 		ZENITH MALAYSIA Kuala Lumpur MALAYSIA ZENITH MALAYSIA Kuala Lumpur MALAYSIA
BILLBOARD
UNITED LABORATORIES
DIZITAB ANTI-DIZZINESS TABLETS 		Y&R PHILIPPINES Manila THE PHILIPPINES
MOBILE MEDIC
DEFENCE FORCE RECRUITING
DEFENCE UNIVERSITIES SPONSORSHIP 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
A04 Best Use of Ambient Media: Small Scale
AUGMENTED REALITY MUGS
PHILIPS
MALE GROOMING 		OGILVY ACTION Taipei CHINESE TAIPEI
SWITCHEES
DENTSU DESIGN NINJA
STICKERS 		DENTSU KANSAI Osaka JAPAN
THE WINE THAT SOLD BEER
DB BREWERIES
EXPORT DRY 		COLENSO BBDO Auckland NEW ZEALAND SPARK PHD Auckland NEW ZEALAND
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES
MONTEITH'S CRUSHED CIDER 		COLENSO BBDO Auckland NEW ZEALAND SPARK PHD Auckland NEW ZEALAND
Silver
TIDE INSTANT CLEAN UP
P&G
TIDE DETERGENT 		LEO BURNETT GUANGZHOU CHINA EQUINOX Shanghai CHINA
ANT
HEALTHY TREND CLINIC
HEALTHY TREND CLINIC 		BBDO TAIWAN Taipei CHINESE TAIPEI
FOOD MODEL
PRESIDENT PHARMACEUTICAL
MY HEALTH DIARY'S SLIMMING CAMELLIA TABLETS 		BBDO TAIWAN Taipei CHINESE TAIPEI
MIRROR
UNILEVER CHINA
LYNX SHOWER GEL 		BBH CHINA Shanghai CHINA
INK PAD
DOOR STEP SCHOOL
DOOR STEP SCHOOL 		LEO BURNETT INDIA Mumbai INDIA
CHANTING LIGHTER
CANCER PATIENTS AID ASSOCIATION
ANTI-SMOKING INITIATIVE 		OGILVY & MATHER Mumbai INDIA
Short List
IFOLD
VODAFONE INDIA
SAVING PAPER 		OGILVY & MATHER Mumbai INDIA
APRIL FOOL'S PRANK
MARS FOOD (CHINA)
M&M'S 		BBDO Beijing CHINA STARCOM Beijing CHINA
TAXI METER
FRIENDS OF THE EARTH
ENVIRONMENTAL AWARENESS 		DDB GROUP HONG KONG HONG KONG
PEANUT LAUNCHER COASTER
ASIA PACIFIC BREWERIES
BARONS BEER 		Y&R SINGAPORE SINGAPORE
BOTTLE LIGHT
PEPSICO INTERNATIONAL & MYSHELTER FOUNDATION
PEPSI 		BBDO GUERRERO Makati City THE PHILIPPINES MINDSHARE PHILIPPINES Taguig THE PHILIPPINES

Gold Spike
SMALL CURRENCY
REKSO NASIONAL FOOD
McDONALD'S 		LEO BURNETT INDONESIA Jakarta INDONESIA
THE NOOSE
PETS LOVER
CHARITY 		Y&R GUANGZHOU CHINA
EARTH BAGS
BODYSHOP & GREEN VOLUNTEERS
BODYSHOP & GREEN VOLUNTEERS 		OGILVY & MATHER SINGAPORE SINGAPORE
WHEEL OF FORTUNE
FORD MOTOR COMPANY
FORD FIESTA 		JWT KUALA LUMPUR MALAYSIA
UNLIMITED MOJITOS
TGI FRIDAYS
TGI FRIDAYS 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
THE NUTRITION SUPER SCANNER
FRIESLANDCAMPINA THAILAND
FOREMOST 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
A WORKING WEEKDAY TRIP
UNILEVER
WALL'S SELECTION 		LOWE Bangkok THAILAND
SIZE UP
MET-RX
SIZE UP 		GREY GROUP CHINA Beijing CHINA
LOVE PARKING CAMPAIGN
GOOD NEIGHBORS
PUBLIC SERVICE 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver
THE WORLD'S SMALLEST ART GALLERY
COLOR PARADISE HONG KONG
ICE GEL GEL NAIL 		GREY GROUP HONG KONG HONG KONG
READ WHILE YOU ARE WAITING
HANDHELD CULTURE
ONLINE EBOOK STORE 		GREY GROUP HONG KONG HONG KONG
DRINK DRIVE ILLUSION
SINGAPORE ROAD SAFETY COUNCIL
ANTI-DRINK DRIVING 		DDB GROUP SINGAPORE SINGAPORE
SOBER COASTER
CARLSBERG SINGAPORE
CORONA BEER 		TBWA\DIGITAL ARTS NETWORK Singapore SINGAPORE
NIGHTCAP
CORLISON
OKAMOTO 		TBWA\DIGITAL ARTS NETWORK Singapore SINGAPORE
HALF BOWL
PADIBERAS NASIONAL BERHAD
RICE FOR ORPHANS 		OGILVY & MATHER MALAYSIA Kuala Lumpur MALAYSIA
LAWN REFRESHER
PEPSICO (CHINA)
GATORADE 		DDB CHINA GROUP Shanghai CHINA HUA XING MEDIA Shanghai CHINA
BLANK CANVAS
LEGO SINGAPORE
LEGO 		BBDO PROXIMITY SINGAPORE SINGAPORE
FLAVOR RADIO
BR KOREA
DUNKIN' DONUTS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
DONATING 2-BARCODE WATER
CJ CHEILJEDANG
MINEWATER 		CHEIL WORLDWIDE Seoul SOUTH KOREA

Gold Spike
HEADLIGHT MASSAGE
THAI HEALTH PROMOTION FOUNDATION
DRIVE SAFELY 		BBDO BANGKOK THAILAND MEDIA INTELLIGENCE Bangkok THAILAND
WEIGH WHILE YOU PAY
THE DOUGHNUT PEOPLE
GONUTS DONUTS SUGAR-FREE 		LOWE PHILIPPINES Makati City THE PHILIPPINES
A05 Best Use of Ambient Media: Large Scale
MISSION “CURVE” POSSIBLE
NATUREGIFT
NATUREGIFT 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
TOO BEAUTIFUL TO HIDE
HEWLETT-PACKARD
ENVY 14 SPECTRE LAPTOP AND ENVY 110 E-ALL-IN-ONE PRINTER 		MOMENTUM Singapore SINGAPORE
LYNX ANARCHY
UNILEVER AUSTRALIA
LYNX 		FINCH Sydney AUSTRALIA
STREET TREES WEAR NUPTSE JACKETS
THE NORTH FACE
NUPTSE JACKETS 		JWT KOREA Seoul SOUTH KOREA THOMPSON MEDIA Seoul SOUTH KOREA
TABLE OF CLOTH
MIZMOR
FAULTLESS FABRIC STARCH 		JWT SINGAPORE SINGAPORE
BAN BLUE LINE
MAHANAGAR WALEFARE SOCIETY
CHARITY 		McCANN WORLDGROUP INDIA Mumbai INDIA MRM New Delhi INDIA