Results and Effectiveness

After the movie, we interviewed the audience for their opinions. They were stunned by the water projections and were surprised by the floating sharks. The experience was brought to life. They felt the impact of the message, and they wanted to find out more about the topic and learn how to take immediate action towards global warming.

Creative Execution

We made use of the enclosed cinema space and 'flooded' it through an experiential cinema event. This brought the harsh reality to life for the audience. After unsuspecting moviegoers were seated, the theatre began to dim. Instead of movie trailers, raging sounds of rushing water surrounded them. This was followed by water projections filling the theatre from the floor to the roof, while there were sharks floating in the air as if they are swimming around the audience. Lastly, a message on the screen appeared: 'Climate change is sinking our world. Go green with low carbon now.'

Insights, Strategy and the Idea

The objective is to remind people about global warming and rising sea levels in an impactful way. The target audience is the general public because it's everybody's responsibility to take immediate action to go green. Although people are generally aware of it, they don't take action because it doesn't hit close to home. We decided to confront this issue and bring the harsh reality to life by flooding the world through an experiential cinema event.