OFF!

TitleOFF!
BrandS.C. JOHNSON & SON
Product / ServiceOFF!
CategoryA02. Best Use of Magazines/Newspapers
EntrantPHD Bangkok, THAILAND
Entrant Company:PHD Bangkok, THAILAND
Media Agency:PHD Bangkok, THAILAND

Credits

Name Company Position
Narubodee Wathanakom S.c. Johnson/Son/Ltd. Marketing Manager
Vichuda Duangratana S.c. Johnson/Son/Ltd. Senior Brand Manager
Jerapol Yavapan Phd (Thailand) Co./Ltd. Managing Director
Wasana Thepsueb Phd (Thailand) Co./Ltd. Associate Planning Director
Vallop Adunphichet Phd (Thailand) Co./Ltd. Media Planner
Punvipa Buranadilok Maxus Buying Manager

Results and Effectiveness

See confidential information.

Creative Execution

We created a single page advertorial ad in Lisa magazine, a mass women magaine-distributed nationwide. This is to give a better and greater education to our potentail target about self-protection (at the same time, take care of the body-skin) A total of 150,000 free sachets samplince were attached into the page.

Insights, Strategy and the Idea

Flood situations in Thailand bring in a mass panic about the post-flood situation deceases that comes from insects; especailly mosquitos. The team sees this as a big opportunity to move OFF! from its original position (where most of the insecidide products in Thailand were mostly be brought approximate 7-8 times per year. We aimed to to re-stamp/re-create awareness of its brand as an afforable product that can help protected consumers and their beloved at any time, anywhere. Also they key objective is to offers our potential consumer for a experiental OFF! and then purchase. Young housewives became our key target to this experiental campaign as a result from research that they are home groceries shopper.