Results and Effectiveness

90% of customers donated 100 won coins in the donation box. Also, regular sponsors applied through a QR code have increased by 30%. And visitors at Good Neighbors homepage increased by 20%.

Creative Execution

Change the parking area signs into names and ages of children in poverty! When people are parking a car, they will recognize children’s name and age. So, we induced people to donate the coin in the donation box on the parking lot pillar, when they return the carts. We have printed a transparent QR code which becomes visible when coins are collected. So that people can scan with their smartphones and directs to an application button for becoming a regular sponsor

Insights, Strategy and the Idea

An average of 4000 people shops at major retailers in Korea. They usually deposit a 100 won coin to use a shopping cart in those retailers. However, most of people do not return the cart with a deposit at the right place, since they think a 100 won coin is valueless, or even they do return it, the coin often goes missing.