| Title | TRUE ORIGINS OF PIZZA |
| Brand | MR. PIZZA |
| Product / Service | PIZZA RESTAURANT |
| Category | A05. Direction |
| Entrant | ADDICT MEDIA FILMS Seoul , SOUTH KOREA |
| Entrant Company: | ADDICT MEDIA FILMS Seoul, SOUTH KOREA |
| Advertising Agency: | SS+K New York, USA |
| Production Company: | ADDICT MEDIA FILMS Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Kash Sree | Chief Creative Officer |
| Kash Sree | Creative Director |
| Kash Sree/Paul Spelman | Copywriter |
| Mike Yang | Art Director |
| Yu-Hyun Cha | Producer |
| John S. Park | Director |
| Tamera Treu | Editor |
| Cm Park | Sound Design/Arrangement |
| Fireworks | Post Production |
| Crystal Lee | Production Designer |
| Fireworks | Special Effects Computer Graphics |
| John S. Park | Cinematographer |
| Crystal Lee | Production Designer |
| Fireworks | Special Effects/Computer Graphics |
| John S. Park | Cinematographer |
Bigger than Dominoes and Pizza Hut, Mr Pizza is Korea's largest pizza chain and it had plans to further expand to the US market. But how does the Korean pizza chain break into a market that already knows a thing or two about pizza? Our Idea was to become the authority on the subject. How? Start a conspiracy: We introduced a theory that pizza was stolen from Korea by the 13th century Italian explorer, Marco Polo. So the "true origins of pizza" story was born. To create this revisionist history, we invented a fake historian, an archeologist, a food expert, a Buddhist scholar, an ancient folk song, a blogger, a Chinese ambassador, and we included the actual CEO of Mr. Pizza.