INSIGHT

Short List
TitleINSIGHT
BrandSAMSUNG ELECTRONICS
Product / ServiceSAMSUNG CAMERA
CategoryB02. Other Screens
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, SOUTH KOREA
Production Company:ADDICT MEDIA FILMS Seoul, SOUTH KOREA

Credits

Name Position
Ina Choi Chief Creative Officer
Hye Won Oh Executive Creative Director
Hye Won Oh Creative Director
Hyunjung Park/Myungpyo Eun Copywriter
Hwaseok Jang/Hayean Kim/Taejin Im Art Director
Yang Hoon Kim Agency Producer
Taihai Kim Account Supervisor
Yuhyun Cha Producer
John Park Director
Sejin Yoo Editor
Soon Park Sound Design/Arrangement
Jaebum Ahn/Dongouk Seo Account Manager
Youngho Kang Director Of Photography
Jaebum Ahn/Dongouk Seo Account Manager
Youngho Kang Director Of Photography
Janghwan Oh/Younjung Choo/Charlse Cho/Jung Seok Lee Other Credits

Brief Explanation

Samsung Camera handed out cameras to a class of 11 visually impaired students at the Hanbit School for the Blind and spent 50 days with them teaching basic photography skills and taking them on shooting excursions. They took pictures relying on sounds, smells, textures. They captured on film everything they felt and imagined, and their photographs were brought together in a special exhibition. Numerous visitors were moved and inspired by the students' photographs for reaching beyond conventions, beyond what we see with our eyes. All 80 photographs on display were sold out during the exhibition. A $50,000-fund was created with the proceeds from the sales of the works and exhibition catalogue and from the donation application. The money will be used for the next photography class for the visually impaired.