HANDS

Short List
TitleHANDS
BrandPETRONAS
Product / ServicePETRONAS
CategoryA15. Corporate Image
EntrantLEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Entrant Company:LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Advertising Agency:LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Production Company:CHILLI PEPPER FILMS Petaling Jaya, MALAYSIA

Credits

Name Position
Iska Hashim Creative Director
Lim Wee Ling Copywriter
Ng Choo Seong Art Director
Michelle Fung Agency Producer
Mazuin Zin/Fitrina Tuty Zaini/Hidhir Husin Account Supervisor
Mohd Effendy Harjoh Producer
Tan Yew Leong Director
Raja Affandi Editor
2am Sound Design/Arrangement
Low Soon Keong Cinematographer
Low Soon Keong Director Of Photography
Mirage Post EditingCompany
Low Soon Keong Cinematographer
Low Soon Keong Director Of Photography
Mirage Post Editing Company

Brief Explanation

Hands can tell people a lot about one's character. Our hands that reach out to someone else's are a symbol of forgiveness. Our hands, covered in grime, represent hard work, strength. Our hands are the ideal representation of our character. It's not so much about imparting or teaching anyone anything. This year's commercial is an ode to Malaysians. It's a celebration of the people and their values that are reflected on their hands.