| Title | STAGE SHOW |
| Brand | KRAFT FOOD THAILAND |
| Product / Service | HALLS SOFT |
| Category | A01. Food Products |
| Entrant | JWT BANGKOK, THAILAND |
| Entrant Company: | JWT BANGKOK, THAILAND |
| Advertising Agency: | JWT BANGKOK, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Name | Position |
|---|---|
| -- | Chief Creative Officer |
| Satit Jantawiwat | Executive Creative Director |
| Salinee Hanvareevongsilp | Creative Director |
| Salinee Hanvareevongsilp | Copywriter |
| Anupun Numthip | Art Director |
| Juamas Juntasorn | Agency Producer |
| Siranee Klinhom | Account Supervisor |
| Somchai Ketchaikosol | Advertiser's Supervisor |
| Panida Ngamsompong | Producer |
| Thanonchai Sornsriwichai | Director |
| Songsak Visittipakdeekul | Editor |
| Cinesound Co./Ltd. | Sound Design/Arrangement |
| Suree Saksrisakullerd | Account Manager |
| Drakon Sirakovit | Planner |
| Matad | EditingCompany |
| Suree Saksrisakullerd | Account Manager |
| Drakon Sirakovit | Planner |
| Matad | Editing Company |
Synopsis : Campaign after campaign, HALLS' humorous brand personality has entertained Thai's for decades. This TV commercial for the launch of their new Soft-Chew variant is no different. Characters that personify the different layers in the soft-chewy candy emerge, literally crawling out of each other, to demonstrate the taste experience in your mouth. Proof, that advertising demo's can have a serious marketing message without taking themselves too seriously.