Brief Explanation

For the past 2 years, MILO has been encouraging mothers to allow their children to play. This is because MILO believes that the simple act of play helps kids learn life lessons that can’t be learnt from textbooks. Life lessons such as patience, teamwork, leadership and determination. For this year, MILO believes that many things are stopping children from playing. Namely the lack of facilities such as the depleting number of school fields; the lack of basic sports equipment for children like football boots. Poverty may prove to be another reason why kids aren’t playing as much as they should. And lastly, Disability might also limit the opportunities for children to play. For this year, we want the mothers of Malaysia to know, that the brand is championing the rights of their children. No kid should feel left out or watch form the sidelines. The right to play is the right of every child in Malaysia. Milo reaches out to a special group of kids and invites them to join other kids to play. This year, no one is forgotten.