OMAMORY

Short List
TitleOMAMORY
BrandSYMANTEC JAPAN
Product / ServiceNORTON INTERNET SECURITY
CategoryB01. Internet Film
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company:BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency:BEACON COMMUNICATIONS Tokyo, JAPAN
2nd Advertising Agency:LEO BURNETT Tokyo, JAPAN
Production Company:TYO CAMP KAZ Tokyo, JAPAN

Credits

Name Company Position
Masato Mitsudera Executive Creative Director
Masato Mitsudera Creative Director
Junya Eguchi Copywriter
Yasuo Matsubara Art Director
Seiji Hosokawa Agency Producer
Yoshihiro Ito/Kazuhiro Miwa Account Supervisor
Hirofumi Egawa Advertiser's Supervisor
Masataka Saito/Takashi Shinzawa Producer
Sho Yanagisawa Director
Shiho Etori/Kennichi Sasaki Editor
Naoko Minowa/Hajime Ehara Sound Design/Arrangement
Haruki Kawanaka Animation
Takashi Fukushima Music
Yoshinori Okamura Cinematographer
Atsutoshi Ueno Director Of Photography
Free/Imagica EditingCompany
Yoshinori Okamura Cinematographer
Atsutoshi Ueno Director Of Photography
Free/Imagica Editing Company
Production Manager: Mafumi Sato/Animation: Haruki Kawanaka Other Credits
Masato Mitsudera beacon communications k.k. Executive Creative Director

Brief Explanation

To activate consumers to visit the stores and purchase Norton software we created a premium that is the “almighty divine security gadget” called “Omamory”. A data back up USB with the Japanese aesthetic of a traditional protective amulet wrapped in sacred silk textile used to protect Shoguns centuries ago and then we had it sanctified by a real Shinto priest.