| Title | DOWNWARD |
| Brand | CADBURY ADAMS |
| Product / Service | DENTYNE ICE |
| Category | A01. Food Products |
| Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
| Advertising Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
| Production Company: | FABRUARY THIRTY Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Martin Lee | Chief Creative Officer | |
| Santi Suwanvalaikorn | Executive Creative Director | |
| Santi Suwanvalaikorn/Pongchai Rattanasiriluk | Copywriter | |
| Boonasak Bunnahirun | Art Director | |
| Sinthu Kijsoontrapa | Agency Producer | |
| Sirikarn Nattakittikoson | Producer | |
| Sittisiri Mongkolsiri | Director | |
| Manop Boonwipas | Editor | |
| Panumas Nimnual | Sound Design/Arrangement | |
| Oriental Post Co./Ltd. | Post Production | |
| Alternate Studio Co./Ltd. | Animation | |
| Ratthapol Aksorndee | Cameraman | |
| Nikorn Poonperm | Lighting | |
| Punnipa Moleechad | Account Manager | |
| Ratthapol Aksorndee | Director Of Photography | |
| Matad Co./Ltd. | EditingCompany | |
| Punnipa Moleechad | Account Manager | |
| Ratthapol Aksorndee | Director Of Photography | |
| Matad Co./Ltd. | Editing Company | |
| Boonasak Bunnahirun | Associate Creative Director | |
| Ketsaraporn Pattanaprasitchai | Account Supervisor | |
| Lalit Kanavivatchai | Planner | |
| Somchai Ketchaikosol | Cadbury Adams (Thailand) Ltd. | Advertiser's Supervisor |
In the daily life, we usually might feel sleep during work hours. Sleepiness makes our work performance poor, and may lead to a demotion or a loss of a job. But wtih Dentyne Ice, it helps us feeling extremely fresh adn awake. Our life is not in a downfall anymore.