| Title | STAYING UP |
| Brand | McDONALD'S NEW ZEALAND |
| Product / Service | McDONALD'S |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company: | REVOLVER Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Andy Fackrell | Executive Creative Director | |
| Jordan Sky | Creative Director | |
| Jay Hunt/Pete Gosselin | Copywriter | |
| Jay Hunt/Pete Gosselin | Art Director | |
| Kim Baldwinson | Agency Producer | |
| Zoe Alden | Account Supervisor | |
| Madeleine Fitzpatrick/Chris Brown | Advertiser's Supervisor | |
| Pip Smart | Producer | |
| Steve Rogers | Director | |
| Alexandre De Franceschi @ Guillotine | Editor | |
| Liquid Studios | Sound Design/Arrangement | |
| Karla Fisher/Carly Pratt | Account Manager | |
| John Toon | Director Of Photography | |
| Karla Fisher/Carly Pratt | Account Manager | |
| John Toon | Director Of Photography | |
| Judy Thompson - Agency Executive Producer | Other Credits | |
| Kevin Bachtiar | DDB Group New Zealand | Creative |
| Sasha Arandelovic | DDB Group New Zealand | Creative |
This spot for Australia and New Zealand celebrates McDonald’s sponsorship of the London 2012 Olympics. Unfortunately, for those living on this side of the world, all of the action and events will be on through the night. The ad centres on the story of a young boy and his Dad by highlighting the struggle of having to stay up to watch the Olympics.